Hairchitecture

FAHR 021.3 are an unusual office that concentrates it's efforts in the development of extraordinarily creative temporary instalations.

This team explores different architectural concepts to create new realities, found in the intersection between architecture and all other artistic realms.

After having worked in the international offices of Iwarchitects and J.Mayer H. in Berlim, the two founding members, Filipa Frois Almeida and Hugo Reis came back to portugal to form FAHR.

They gained a taste for street instalations abroad and came back to their home land with an unique proposal:
An architectural reflection transposed onto hair. 

The group of architects and a star hairdresser gathered to work on a common goal: the shared taste for creation and the desire to provoke audiences.

Inspired in his work experience in New York, the hairdresser Gijo challenged FAHR to create a line of hairstyles. In response, the group based their inspiration in the European Capital of Culture of Guimarães to unite hair and architecture.

Whilst playing with acute-angled geometrical shapes, built with wirering and absorved by the texture of hair, an assemblance to the architecture and fashion of the 60's and 70's was found.

Hairstyles were made to look like sections of buildings, using hairs as building blocks and color as layers for this tribute to the world of construction.

In this fun experience made by the young trio, Hairchitecture was launched as part of the 2012 event for the European Capital of Culture of Guimarães.

Public acclaim made the studio launch a second edition of this event in Oporto, one year later.

Even though it was a risk in a time of economical crisis, FAHR bet on the right horse, earning them a pair of awards for this intervention - the A´Design Award - and another for the temporary intervention for the joanin parties in Guimarães - the Saint John Structure.

This second event was the recreation of baloons in reflective materials to reflect the colors of the event participants, replacing fireworks for a more original effect.

After developing this concept, all work was made with the community, which helped to assemble the work.

In the words of these young artists, they'll continue to create in an "innovative and experimental standpoint, with a strong interaction with the crowds to provoke emotion in the audience." 

Images via FAHR0213