Strip-Tease Design

Fiat 500 Collection by Lapo Elkann

Meritalia and Lapo Elkann are launching an impressive exposition in the Espaço Mínimo store in Lisbon, the Casa Comigo store in Oporto and the Relicário store in Aveiro.
It's a tribute to the Fiat 500 model and it's design applied to couches, tables and other furniture, all across Portugal.

At the same time, Fiat Portugal associated this event to a design competition for the Lusófona University to "dress-up" graphically the two Fiat 500 cars.
The two best works for the "Strip-Tease Design, Despe o Design, Veste o 500" contest will be revealed in the university's campus in Lisbon and Oporto in the 4th and 5th of June.

The winning designs for the Strip-Tease Design contest for students

The even will bring the renown designer Giulio Iacchetti, the awardee of the Golden Compass, that will give a conference in the Lusófona universities in Lisbon and Oporto about the work he's been doing for Meritalia and other international brands.

Strip-Tease Ambient by Giulio Iachetti

Meritalia, a highly regarded italian design brand has come up with a concept that became reality in 1987. Forty five years of work of excelent quality permitted Giulio Meroni, the company's founder, to develop his own work principles. The secret to his success is his determination in associating every furniture piece into pure creativity from the designs onto reality.

A Meritalia design by Giulio Iachetti

Meritalia is critically acclaimed internationally as one of the most bold brands of the design world and has in it's portfolio creations from authors like Achile Pier Giacomo Castiglioni, Gaetano Pesce, Mario Bellini, Alessandro Mendini, Marc Newson, Fabio Novembre, Italo Rota, Karim Rashid and Tobia Scarpa.

Alda by Giulio Iachetti

Giulio Iacchetti, industrial designer since 1992, distinguishes himself by his works and constant research in new object typologies. One such example is the biodegradable spork projected in a partnership with Matteo Ragni for Moscardino, which awarded him with the "nobel for design", the Compasso d'Oro in 2001.

More elements of the Fiat 500 collection by Lapo Elkann

Lapo Elkann, heir to the Fiat Empire and grandson to the founder of the company (Giovanni Agnelli) associated himself to Meritalia through the Fiat 500 Design Collection.
This italian entrepreneur directed Fiat's marketing department but nowadays presides over LA Segurar, Italia Independent, a company that helps develop independant ideas.

Varied designs for Meritalia by Gaetano Pesce, Achille & Pier Giacomo and also Mario Bellini, respectively

SCHEDULE

4 June

• 4h PM: U. Lusófona, Lisboa (Campo Grande 376) Fiat 500 Exposition “Despe o design, veste o 500” (with Cocktail service).
• 5h PM: Giulio Iacchetti (Designer) Conference.
• 7h30 PM: Espaço Mínimo store, Lisboa (Travessa do Carmo, nº1 second store) - Fiat 500 Design Collection by Meritalia (with Cocktail service).

 5 June

• 4h PM: U. Lusófona do Porto (Rua Augusto Rosa, nº 24) Fiat 500 Exposition “Despe o design, veste o 500” (with Cocktail service).
• 5h PM: Giulio Iacchetti (Designer) Conference.
• 7h30 PM: Casa Comigo store, Oporto (Rua Jorge Reinel 167) - Fiat 500 Design Collection by Meritalia Exposition (with Cocktail service).

 6 June

• 7h30 PM: Relicário store, Aveiro (Rua Doutor Alberto São Machado 105) - Fiat 500 Design Collection by Meritalia Exposition (with Cocktail service).

Alessi by Giulio Iachetti

Institutional Support: Dimensão Nova / Meritalia / Fiat
Additional Support by: Universidade Lusófona de Lisboa e Porto / Espaço Mínimo / Casa Comigo / Relicário / Mr & Mrs

Images and text via Nuno Ladeiro